Our Story

About Starbird chicken

From a single kitchen with a bold dream, starbird chicken has grown into one of the most loved fresh-food destinations in Palo Alto. Discover the passion, people, and principles behind every plate.

2014
Founded
50K+
Happy Customers
40+
Menu Items
4.9
Average Rating

Starbird chicken restaurant kitchen — fresh starbird chicken being prepared
10+ Years Serving Palo Alto

How Starbird chicken Took Flight

It all began in 2014 with a simple belief: that fast food could be genuinely good. Our founders — lifelong food lovers and Bay Area locals — were tired of compromising on quality when dining on the go. So they set out to create something different: a starbird chicken experience that put fresh ingredients, bold flavors, and real hospitality at the center of everything.

Starting from a compact kitchen on El Camino Real, we perfected our signature starbirds-style recipes over hundreds of iterations. Word spread fast. By 2017, customers were lining up out the door, and Starbird chicken had become a household name in Palo Alto and across the Peninsula.

Farm-to-Table Sourcing

We partner directly with local California farms for the freshest produce and ethically raised chicken.

Made with Genuine Care

Every dish is crafted by hand using recipes refined over a decade of passionate cooking.

Community First

We give back to the neighborhoods we serve through local partnerships, events, and sustainability efforts.


What Drives Everything We Do

At Starbird chicken, our mission is to redefine fast-casual dining — proving that food made quickly can also be made beautifully, responsibly, and with soul.

Fresh Ingredients

No frozen shortcuts. Every ingredient is sourced fresh daily from trusted local suppliers across Northern California.

Speed Without Sacrifice

We've engineered our kitchen to deliver restaurant-quality meals in minutes — because your time matters as much as your taste.

Honest Value

Premium food at fair prices. We believe everyone deserves to eat well, not just on special occasions.

Sustainable Practices

From compostable packaging to energy-efficient kitchens, we're committed to a lighter footprint on the planet.


The Principles Behind starbirds

Our core values aren't just words on a wall — they shape every hire we make, every dish we craft, and every decision we take as a company. They are what make Starbird chicken, starbird chicken.

Excellence in Every Bite

We hold ourselves to the highest culinary standard, whether it's a simple sandwich or our signature platter.

Integrity & Transparency

We share exactly what goes into our food. No hidden ingredients, no misleading labels — ever.

Continuous Innovation

Our menu evolves seasonally to reflect new ideas, chef inspirations, and feedback from our community.

Hospitality with Heart

We treat every customer like a guest in our home — with warmth, attentiveness, and genuine care.

Starbird chicken team values — fresh chicken preparation with care
Our Promise Quality you can taste

A Decade of Starbird chicken

From humble beginnings to a beloved Bay Area institution — here's how we grew.

2014 — The Beginning

Doors Open on El Camino Real

Founders Marcus Rivera and Jade Chen open the first Starbird chicken location in Palo Alto with a menu of 12 items and a dream to change fast-casual forever.

2016 — First Recognition

Named "Best Chicken in the Bay" by SF Weekly

Our signature starbird chicken sandwich earns regional acclaim, putting us on the map and driving a 300% surge in new customers across the Peninsula.

2018 — Going Digital

Online Ordering & Delivery Launch

We launched our dedicated ordering platform, making it easier than ever to enjoy fresh starbirds-quality meals from the comfort of home across the Bay Area.

2020 — Resilience

Community Meals Program

In a challenging year, we pivoted to support local healthcare workers and families through our Community Meals initiative, delivering over 15,000 free meals.

2022 — Sustainability Milestone

100% Compostable Packaging

We completed our transition to fully compostable packaging and partnered with three new local farms, reducing our carbon footprint by 45% year over year.

2024 — A Decade Strong

50,000 Customers & Counting

We celebrate 10 years of serving our community, welcoming our 50,000th customer and launching an expanded menu with exciting new starbirds-inspired flavors.


The Passionate People Behind Starbird chicken

Our team is our greatest ingredient — a diverse group of food lovers, innovators, and community builders united by one goal.

Marcus Rivera, Co-Founder and CEO of Starbird chicken

Marcus Rivera

Co-Founder & CEO

A Bay Area native with 20 years in the restaurant industry, Marcus brings the vision, hustle, and heart that defines Starbird chicken's culture.

Jade Chen, Co-Founder and Head Chef of Starbird chicken

Jade Chen

Co-Founder & Head Chef

Trained at the Culinary Institute of America, Jade is the creative genius behind every recipe — blending global flavors with California freshness.

Priya Nair, Operations Director at Starbird chicken

Priya Nair

Director of Operations

Priya ensures every location runs like clockwork — from supplier logistics to team training — so customers always receive a flawless experience.

Devon Brooks, Head of Community at Starbird chicken

Devon Brooks

Head of Community

Devon leads our outreach, sustainability programs, and local partnerships — building genuine relationships with the communities we proudly serve.

Want to join our growing team?

View Open Positions

Taste the Difference

Ready to Experience Starbird chicken?

Now that you know our story, come taste the passion behind every dish. Order online for pickup or delivery — freshness guaranteed with every order.